About Me.

© 2025

© 2025

constluiza@gmail.com

I am Luiza — an IT student transitioning into UX/UI Design, with a background in Customer Experience, yet a keen eye for Graphic Design and Illustration.

With over two years of experience in Customer Experience, I've spent a significant amount of time listening to users, genuinely understanding their pain points, and following their journeys. This has helped me develop empathy, an analytical mindset, and attention to detail — skills that I now bring to Design.

Design with curiosity, research, and analysis with intention.

Services

Designing UX/UI

Understanding users, solving problems, and transforming ideas into simple, functional, and intuitive experiences. From research to prototyping.

silver iMac featuring a vibrant color gradient

Services

Designing UX/UI

Understanding users, solving problems, and transforming ideas into simple, functional, and intuitive experiences. From research to prototyping.

silver iMac featuring a vibrant color gradient

Tools

Figma

Design Tool

Figma

Design Tool

Photoshop

Image Editing

Photoshop

Image Editing

Notion

Task organization and productivity

Notion

Task organization and productivity

Miro

Collaborative project planning

Miro

Collaborative project planning

Professional Training

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UX Design Professional Certificate by Google

Google | Coursera

March/2026

A 6-month program featuring 8 courses that dives deep into both theory and practice by developing 3 projects including an app, a web site, and a responsive mobile design. Key skills: → Discovery and Research: Steps to create empathy, understand pain points, and define user needs through primary/secondary research, creation of personas, empathy maps, user stories, journey maps, and problem statements 👥 → Ideation and Lo-fi Prototyping: Steps to explore solution ideas, set goals, and put them on paper backed by Gestalt principles and information architecture, using brainstorming tools, crazy 8s, storyboards, and wireframes 💡 → Hi-fi Prototyping and Responsiveness: Creation of high-fidelity mockups and interactive prototypes in Figma, supported by principles of visual design, accessibility, equity, and responsiveness 💻 → Usability Testing: Steps to plan, conduct, analyze, and synthesize research studies and usability tests through various stages of the UX process.

UX Design Professional Certificate by Google

Google | Coursera

March/2026

A 6-month program featuring 8 courses that dives deep into both theory and practice by developing 3 projects including an app, a web site, and a responsive mobile design. Key skills: → Discovery and Research: Steps to create empathy, understand pain points, and define user needs through primary/secondary research, creation of personas, empathy maps, user stories, journey maps, and problem statements 👥 → Ideation and Lo-fi Prototyping: Steps to explore solution ideas, set goals, and put them on paper backed by Gestalt principles and information architecture, using brainstorming tools, crazy 8s, storyboards, and wireframes 💡 → Hi-fi Prototyping and Responsiveness: Creation of high-fidelity mockups and interactive prototypes in Figma, supported by principles of visual design, accessibility, equity, and responsiveness 💻 → Usability Testing: Steps to plan, conduct, analyze, and synthesize research studies and usability tests through various stages of the UX process.

User Experience Bootcamp

Atlântico Avanti

November 2025

UX Bootcamp with 80 hours duration, involving a case development in a squad using Lean Design and User-Centered Design (UCD) processes, including: • Research: I conducted Desk Research, Benchmarking, CSD Matrix creation, development of Protopersona, and construction of an Empathy Map; • Requirements Definition: I analyzed research data to define user requirements (needs), functional requirements, and prioritization of requirements using an Effort vs. Impact Matrix; • Design Structuring: development of a User Task Flow according to the primary user requirement defined, and prototyping in low, medium, and high fidelity: with Scribbleframe, Wireframes, and a navigable prototype with simple interactions in Figma.

User Experience Bootcamp

Atlântico Avanti

November 2025

UX Bootcamp with 80 hours duration, involving a case development in a squad using Lean Design and User-Centered Design (UCD) processes, including: • Research: I conducted Desk Research, Benchmarking, CSD Matrix creation, development of Protopersona, and construction of an Empathy Map; • Requirements Definition: I analyzed research data to define user requirements (needs), functional requirements, and prioritization of requirements using an Effort vs. Impact Matrix; • Design Structuring: development of a User Task Flow according to the primary user requirement defined, and prototyping in low, medium, and high fidelity: with Scribbleframe, Wireframes, and a navigable prototype with simple interactions in Figma.

Education in UX

Alura

November 2025

Comprehensive training in UX Design lasting 42 hours, including: • Application of Information Architecture concepts and specific usability tests (Card Sorting and Tree Testing); • Creation of Style Guides and application of Usability Heuristics in mid-fidelity prototypes; • Development of proto-personas, validation, and definition of User Persona and Client Persona; • Study of UX strategy with UX Canvas conception;

Education in UX

Alura

November 2025

Comprehensive training in UX Design lasting 42 hours, including: • Application of Information Architecture concepts and specific usability tests (Card Sorting and Tree Testing); • Creation of Style Guides and application of Usability Heuristics in mid-fidelity prototypes; • Development of proto-personas, validation, and definition of User Persona and Client Persona; • Study of UX strategy with UX Canvas conception;

Professional Experience

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Bilingual Customer Success Analyst

Kyte Software Technology

November 2014 - July 2025

• Account Activation and Strategy: I structured and implemented an Onboarding project that led to a 15% increase in VIP client activation in the first two months. • Active Listening and Feedback: I collected direct feedback from users and documented process and product improvements, maintaining a Customer Satisfaction (CSAT) rate of 93%. • Product Analytics and Diagnostics: I analyzed interaction logs via Mixpanel to diagnose behaviors and understand the user journey, contributing to the resolution of technical bottlenecks. • Testing and Validation: I conducted technical tests based on the user journey to identify failures and bugs, ensuring SLA compliance and the quality of the final experience. • Operational Efficiency: I contributed to optimizing the area by developing technical support documentation and user guides. • Conversational Experience Optimization: I analyzed and restructured automation and chatbot flows focused on UX Writing and interaction fluidity, aiming to increase automated resolution rates and reduce the volume for human support.

Bilingual Customer Success Analyst

Kyte Software Technology

November 2014 - July 2025

• Account Activation and Strategy: I structured and implemented an Onboarding project that led to a 15% increase in VIP client activation in the first two months. • Active Listening and Feedback: I collected direct feedback from users and documented process and product improvements, maintaining a Customer Satisfaction (CSAT) rate of 93%. • Product Analytics and Diagnostics: I analyzed interaction logs via Mixpanel to diagnose behaviors and understand the user journey, contributing to the resolution of technical bottlenecks. • Testing and Validation: I conducted technical tests based on the user journey to identify failures and bugs, ensuring SLA compliance and the quality of the final experience. • Operational Efficiency: I contributed to optimizing the area by developing technical support documentation and user guides. • Conversational Experience Optimization: I analyzed and restructured automation and chatbot flows focused on UX Writing and interaction fluidity, aiming to increase automated resolution rates and reduce the volume for human support.

Age

31

Santos, São Paulo, Brazil

From

Bachelor's Degree in IT

Education

Years in Customer Experience

2+

Certifications

In progress

Google UX Design Certification

Coursera

2025

Design Thinking: Enabling Solutions

Alura

2025

UX Design Professional Certificate

Alura

2025

User Experience Bootcamp

Atlantico Avanti

2025

White Belt in Lean Six Sigma

RL & Associates

Academic Background

2025-2028

Bachelor's Degree in IT

Virtual University of the State of São Paulo

2025-2028

Bachelor's Degree in IT

Universidade Virtual do Estado de São Paulo

2015-2017 | Incomplete

Graphic Design Technician Undergraduate Degree

University of São Paulo (UNIP)

2012-2015

Tourism Management Technologist

Federal Institute of São Paulo (IFSP)

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