INDUSTRY:
AUTOMOTIVE
CATEGORY:
AUTOMOTIVE OS
YEAR:
2025
EXPERIENCE
UX/UI DESIGN
Lúmina Drive
context.
A product study and development process focused on the user experience with automotive infotainment systems (Multimedia center). I acted as a UX/UI designer within a squad, going through the project from immersion, research, definition, and delivery.
Through the Lean User Centered Design methodology, we sought to solve critical problems such as high cognitive load and excessive distractions that compromise driver safety.
challenge.
To develop a system focused on optimizing the pairing process, promoting smoother connectivity, with the unique feature of customizing preferences according to the user
Pain points
Interfaces that are not very intuitive, with many distractions and unnecessary information on the screen
Systems with limited and impractical interactions
Lack of customization and configuration of the system according to the driver
solution
Within a structured UX process that went through stages of immersion, market research, and the creation of proto-personas, resulting in the translation of human needs into practical functional requirements.
We reached the delivery of an interactive prototype that prioritizes fluid connectivity with devices, preference customization linked to media, and a simplified interface to ensure a more intuitive and safe driving experience.
Features:
Bluetooth device connection
Media option with a playlist generated from user preferences
pinning of the Media widget on the home screen
